It sounds like a sneeze when you say it out loud but these are the niftiest back packs. Something about their boxy shape and lightweight nylon sets them apart and they are available in sooo many colors. There is definitely a cult following for these bags whose name means "arctic fox"...when Saxon gets a little bigger he is going to be the cutest little hipster because I can't NOT buy this for him. They come in a mini size as well as regular backpack adult size. Something about the handles added to the top for an additional carrying option appeals to me as well...ok, so maaaaaybe I will get the big yellow and green one and Saxon can get a mini teal one. Or yellow. Or purple. I can't decide!!